Suzo Happ is a developer and distributor of diversified machine components serving both equipment operators and original manufacturers in a very wide range of markets. In the past, hard-copy catalogs were distributed to their clients. Confronted with the disadvantages of hard-copy information, they needed a solution.
We came up with an online, interactive catalog. We focused on the little things, small details that made interaction satisfying and intuitive. For returning users for instance, we added some handy, intuitive shortcuts. The result was a growth in revenue.